Experiential Marketing Measurement Platform
Ether measures emotional response during brand activations and translates it into data that proves experiential marketing ROI. Help your team defend experiential budgets, prove brand activation ROI, and scale what works.
Customer LTV
$1,537
Emotional Index
7.3/10
Brand Affinity
79/100
Measuring Brand Activation ROI With
Emotion Intelligence
Ether captures and interprets emotional response during brand activations and experiential marketing campaigns, translating behavior and interaction signals into insight around attention, intent, and memory. The result is brand activation measurement that can be reviewed, explained, and trusted by marketing leaders and finance teams alike.
Defensible brand activation ROI starts with measurable emotion.
Trusted by leading brands & agencies
What Emotion Intelligence Reveals
Brand activation measurement patterns observed across real-world experiential marketing campaigns.
These metrics reflect how Emotion Intelligence improves experiential marketing measurement and emotional impact analysis.
3X
Brand Activation ROI Signal
Emotion Intelligence highlights which activations generate defensible returns — not just engagement metrics.
4X
Lift in Purchase Intent Signals
Emotional response patterns measured during activations strongly correlate with downstream intent and action.
83%
Higher-Quality Emotional Signals
Measured emotional response provides more meaningful experiential marketing analytics than foot traffic, badge scans, or dwell time.
5X
Stronger Emotional Response Patterns
Brand activations designed around emotion consistently outperform neutral or passive interactions.
Case Studies
Real-world brand activations that connect emotional signals to measurable business outcomes and prove experiential marketing ROI.
Trusted by experiential leaders
navigating measurement, not just execution
Leaders across brands and agencies use Emotion Intelligence to explain, defend, and scale experiential performance.
“Ether brings a thoughtful approach to experiential and fan engagement, pairing interactive experiences with meaningful metrics that actually matter. Their framework helps bring interactive projects to life while keeping outcomes measurable.”
Graham Lubie
Senior Vice President, Digital Strategy & Delivery
THE·TEAM
“Ether is a reliable partner for us, delivering digital experiences that balance creativity with ROI-driven performance. It's valuable to work with a team that understands both.”
Colton Horner
Senior Director, Digital
Salt XC
“Ether's work was well-executed and grounded in performance. Their ability to balance quality and measurable outcomes stood out.”
Jennifer Paukman
Sr. Communications Manager
Intuit TurboTax
“Working with Ether meant quality execution paired with a strong understanding of ROI. The results reinforced confidence in how experiential work can drive measurable value.”
Ryan O'Connell
Associate Director, Experiential
THE·TEAM
“Ether brings a thoughtful approach to experiential and fan engagement, pairing interactive experiences with meaningful metrics that actually matter. Their framework helps bring interactive projects to life while keeping outcomes measurable.”
Graham Lubie
Senior Vice President, Digital Strategy & Delivery
THE·TEAM
“Ether is a reliable partner for us, delivering digital experiences that balance creativity with ROI-driven performance. It's valuable to work with a team that understands both.”
Colton Horner
Senior Director, Digital
Salt XC
“Ether's work was well-executed and grounded in performance. Their ability to balance quality and measurable outcomes stood out.”
Jennifer Paukman
Sr. Communications Manager
Intuit TurboTax
“Working with Ether meant quality execution paired with a strong understanding of ROI. The results reinforced confidence in how experiential work can drive measurable value.”
Ryan O'Connell
Associate Director, Experiential
THE·TEAM