Emotion Intelligence for Experiential Marketing
Ether is a lightweight Emotion Intelligence layer that measures emotional impact across live, digital, and hybrid experiences so brands and agencies can prove ROI, defend spend, and scale what works.
Measuring Experiential's
Emotional Impact
Ether captures and interprets emotional response during experiential marketing campaigns, translating behavior and interaction signals into insight around attention, intent, and memory. The result is experiential performance that can be reviewed, explained, and trusted by marketing leaders and finance teams alike.
Defensible experiential performance starts with measurable emotion.
Trusted by leading brands & agencies
What Emotion Intelligence Reveals
Patterns observed across real-world experiential marketing activations.
These metrics reflect how Emotion Intelligence improves experiential marketing measurement and emotional impact analysis.
3X
Experiential ROI Signal
Emotion Intelligence highlights which experiences generate defensible returns, not just engagement.
4X
Lift in Purchase Intent Signals
Emotional response patterns strongly correlate with downstream intent and action.
83%
Higher-Quality Emotional Signals
Measured emotional response provides more meaningful insight than foot traffic, scans, or dwell time.
5X
Stronger Emotional Response Patterns
Experiences designed around emotion consistently outperform neutral or passive interactions.
Case Studies
Real-world activations that connect emotional signals to measurable business outcomes.
